Customer Trust vs. Customer Fear: Which Will Win at Your Bank?

March 22nd, 2019Financial Industry Insights


Consumers today are gripped by two major security concerns: identity theft and bankcard fraud. The 2018 Unisys Security Index™ reported that, globally, people surveyed are more concerned about Identity Theft (68 percent seriously concerned) or Bankcard Fraud (66 percent seriously concerned) than they are about possible physical harm related to Disasters/Epidemics (53 percent seriously concerned) or Personal Safety (50 percent seriously concerned).

These numbers have serious ramifications for banks and financial institutions since these organizations must maintain robust security to sustain customer trust while simultaneously:

  • Optimizing the way their institutions capture, validate, and continuously monitor customer identities, starting from Day One
  • Delivering an omnichannel customer experience: anytime, anywhere, on any device
  • Supporting innovative applications and open banking initiatives

To meet these often conflicting demands, banks and financial services institutions must understand where and why security concerns exist and take steps to proactively address and alleviate risk. Learn more by reading 2018 Unisys Security Index Reveals How to Keep Bank Customers’ Trust.


Tags-   bankcard fraud Financial services Personal Safety Security Unisys Security Index


ABOUT THE AUTHOR

Maria Allen

Maria L. Allen is Senior Director and Global Head of Unisys' Financial Services Portfolio Solutions. In this role, Maria is responsible for building new products and services across all regions, platforms and channels ensuring that solutions and services are delivered in a way that enable our clients to meet their strategic goals and objectives.