Customer Trust vs. Customer Fear: Which Will Win at Your Bank?
Maria Allen
March 22nd, 2019
Financial Industry Insights
Consumers today are gripped by two major security concerns: identity theft and bankcard fraud. The 2018 Unisys Security Index™ reported that, globally, people surveyed are more concerned about Identity Theft (68 percent seriously concerned) or Bankcard Fraud (66 percent seriously concerned) than they are about possible physical harm related to Disasters/Epidemics (53 percent seriously concerned) or Personal Safety (50 percent seriously concerned).
These numbers have serious ramifications for banks and financial institutions since these organizations must maintain robust security to sustain customer trust while simultaneously:
- Optimizing the way their institutions capture, validate, and continuously monitor customer identities, starting from Day One
- Delivering an omnichannel customer experience: anytime, anywhere, on any device
- Supporting innovative applications and open banking initiatives
To meet these often conflicting demands, banks and financial services institutions must understand where and why security concerns exist and take steps to proactively address and alleviate risk. Learn more by reading 2018 Unisys Security Index Reveals How to Keep Bank Customers’ Trust.
Tags- bankcard fraud Financial services Personal Safety Security Unisys Security Index
