MBA Ribeiro is a data scientist witch combines the business consultancy experience with academic techniques to analyse and explore the value of data.
Janete has experience in performing credit scoring and risk analysis (combining neural networks and decision tree analysis), Bayesian analytics, logistic regression, computational statistics, machine learning, customer segmentation, anomaly detection, dynamical systems analysis (including fractal analysis, fast Fourier transform analysis). Also use that modeling tools to identify customer behavior to anticipate market insights.
Janete has skills in relevant technologies (Linux, R, RStudio, various R packages, SAS, SPSS, Tableau, Microstrategy, QSR/NVivo and others) to be able to maximize analytics possibilities for quantitative and qualitative data to quickly identify insights and patterns for business opportunities purposes.
Previous to Unisys, Janete has worked for Teradata Brazil, where she led the Marketing Applications Consultancy Services for CALA region and had a long term experience working for companies as Santander Bank, IBM, NCR and others, always on data driven intelligence solutions, mainly for financial and retail segments.
Janete has a Bachelors in Business Administration specialized on Systems Analysis and a Master in Business Administration specialized on Marketing Services. Also give special classes of Strategic marketing, Competitive Intelligence and Knowledge Management disciplines at Brazilian’s university (SENAC) and had published a book regarding Intelligence analyst professional profile (in Portuguese), Brazil 2015.