When it comes to snackable marketing: you have to make your content attractive to the people you are speaking to. You have to give them what they crave. You can’t approach snackable marketing like a dietician who objects, “But Brussels sprouts are good for you!” People don’t care.
Posted by: Celso Puente on October 17th, 2017
I’m a huge fan of snackable content and as a marketer, I am immersed in it. From this professional vantage point, I have observed that the best snackable content is not noteworthy because it is short, quick, and easy. The best snackable content is defined by being mouthwatering, tantalizing, and intriguing.
Posted by: Celso Puente on September 28th, 2017
Andrew Harsch reflects on IT from a marketing perspective to learn from and adapt marketing best practices and tricks as IT becomes more market and service oriented.
Posted by: Andrew Harsch on February 11th, 2015
When was the last time you asked a communications expert or marketer to join your team for a project? If you’re answer is never, you may want to look at your engagement metrics closer.
Posted by: Andrew Harsch on September 11th, 2014