Posts tagged for “Marketing”

Consumers Want Delicious Snackable Content … Don’t Offer Them Brussels Sprouts
Executive Conversations

When it comes to snackable marketing: you have to make your content attractive to the people you are speaking to. You have to give them what they crave. You can’t approach snackable marketing like a dietician who objects, “But Brussels sprouts are good for you!” People don’t care.

Posted by: on October 17th, 2017


Bacon-wrapped Scallops or Cheese Puffs? How to Create the most Mouthwatering Snackable Content for Consumers
Executive Conversations

I’m a huge fan of snackable content and as a marketer, I am immersed in it. From this professional vantage point, I have observed that the best snackable content is not noteworthy because it is short, quick, and easy. The best snackable content is defined by being mouthwatering, tantalizing, and intriguing.

Posted by: on September 28th, 2017


7 Things IT Can Learn From Marketing
ITSM

Andrew Harsch reflects on IT from a marketing perspective to learn from and adapt marketing best practices and tricks as IT becomes more market and service oriented.

Posted by: on February 11th, 2015


How to Architect the Right Service Delivery Team: Is there a marketer in the house?
ITSM

When was the last time you asked a communications expert or marketer to join your team for a project? If you’re answer is never, you may want to look at your engagement metrics closer.

Posted by: on September 11th, 2014


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