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Social Computing Trends in 2013: Integration – A Key to Maximizing Value
Once considered a “nice to have” collaboration element, social technologies are now an essential driver of effective business collaboration both within the business enterprise as well as external marketing channels.
Communities: The Hub of Social Collaboration
Company-sponsored, strategic communities make social collaboration most successful and valuable to the business enterprise.
Exploiting Social Collaboration: It’s About Culture Change
Deriving value from social media is not just about implementing Web 2.0 technology. It is transforming corporate culture by the effective adoption and exploitation of new social tools and processes.
