My 2020 Vision: ‘Tis the Season for Giving … Next Year and Every Year
‘Tis the season … for predictions. For the economy. For politics. For entertainment. Everyone is an expert these days on what is coming next, and sometimes it’s hard to keep it all straight.
Take Fortune’s 2020 Crystal Ball. It says that the next recession will not compare to the Great Recession that began in 2008. Is that good news if it’s true? Most would agree that it would be. Fortune also says almond milk will fall out of favor. Is that good news if it’s true? That depends on how much you like almond milk.
I may wear glasses, but when it comes to what is good for business in 2020 – or any other year – my vision is 2020. Simply put, I believe there are three basics that do not change and that help drive success for all organizations, big and small, global and local: serving your clients with excellence, engaging your associates with purpose and contributing to your communities in meaningful ways. For the purposes of this message, I will focus largely on the last one.
The desire to be part of something bigger than ourselves is built into every one of us.
In the coming days people around the world will celebrate religious or cultural holidays. They will gather with friends and family to exchange gifts, share food and enjoy good times. And they will use their time and talent to care for – and contribute to – others.
That’s why the holiday season is often referred to as the season of giving. It’s a great time to share our experiences, our resources and our hearts.
Helping others is a timeless way to quench the desire we all have to contribute to the common good. Sir Winston Churchill said it best when he noted: “We make a living by what we get, but we make a life by what we give.”
The two are not necessarily mutually exclusive. Organizations can play a part by infusing the workplace with a community-led purpose that uplifts the employee experience. McKinsey & Co. defines the associate experience as “companies and their people working together to create personalized, authentic experiences that ignite passion and tap into purpose to strengthen individual, team, and company performance.” This couldn’t be more important than it is during this time of year.
That’s why good works are now in full swing around the world.
At Unisys we make lives – our own as well as those of others – by giving of our time and talents to the communities in which our associates live and work:
- At our Rhodes office in Australia, our associates are donating unwrapped gifts to the Smith Family Toy & Book Appeal for children in need.
- At our Budapest office in Hungary, our associates are participating in the Shoebox Drive, a traditional holiday initiative through which people distribute shoebox-sized boxes of presents to needy children, by volunteering at the Mikulásgyár (or “Santa Claus Factory”).
- At our São Paulo office in Brazil, our associates are sponsoring the Unidade de Acolhimento Saica Raio de Luz orphanage, taking children between the ages of three and 16 who live in the orphanage to the Natal Mágico (or “Magic Christmas”) concert.
- And at our Reston office in the U.S., associates are teaming up with the Washington, D.C., chapter of the Armed Forces Communications and Electronics Association to support its annual Toys for Tots collection drive.
Such initiatives are about more than simply collecting and delivering gifts. They’re about providing people with great experiences – because it is the right thing to do. To the extent they also build positive employee experiences, that much the better.
I predict such initiatives will never go out of style – regardless of what happens with almond milk.