IoT Insights from Wave 2 of the 2017 Unisys Security Index™
Executive Conversations

 Author(s): , Posted on July 25th, 2017

I’m pleased to announce that we have begun to roll out Wave 2 of the 2017 Unisys Security Index™ — the only recurring snapshot of consumer security concerns conducted globally.

In Wave 1 we gauged the general security concerns of more than 13,000 consumers in 13 countries worldwide. In Wave 2, we measured security concerns on one of the fastest-growing IT phenomena of our time: the Internet of Things (IoT) — the nexus of intelligent devices encompassing industrial sensors, medical devices, smart cars, home appliances, fitness trackers and many more.

Here’s the primary takeaway: consumers want control over their IoT-related data. For example, as the following figure illustrates, the respondents are uniformly skeptical of sharing information about themselves with a specific party – especially if they believe that there’s no compelling reason to do so.

Another key takeaway is that people’s comfort with IoT devices depends on the situation. Most consumers don’t want police being able to track fitness monitor data to track their location anytime. They also don’t want health insurers tracking fitness activity to determine premiums or reward behavior. But they do support medical devices like pacemakers or blood sugar sensors transmitting significant changes to their doctor. Not to mention a button on their smart watch or phone to tell police their location in an emergency.

In short, our respondents clearly want an IoT that acts as a friend at hand, not Big Brother.

Findings like these show why, since 2007, Unisys has used the research study to provide an ongoing, statistically-robust measure of consumer concerns about security. Be sure to stay tuned for updates on our progress.

In the meantime, here’s the schedule for release of our Unisys Security Index Wave 2 results:
July 18: Australia and New Zealand
July 25: U.K. and U.S.
July 26: Malaysia (Wave 1 and 2)
August 2: Argentina, Mexico and Philippines (Wave 1 and 2)
August 3: Colombia
August 7: Brazil
August 9: Germany and Netherlands
August 17: Belgium

Please ride the wave with us by retweeting and liking our latest Unisys Security Index social media posts.

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About the Author

Ann Sung Ruckstuhl is senior vice president and Chief Marketing Officer at Unisys. She joined the company in December 2016 and is responsible for all of Unisys’ marketing functions, including corporate, product, solution, industry, services, partner and field marketing, as well as communications. Read all Posts





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