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About the Author
Linda is a marketing leader with 30 years of increasing responsibilities and experience in solving challenges within the technology and portfolio solution areas.
Solving Business Problems with Advanced Data Analytics
Decision makers at all levels face a balancing act between being decisive and taking the time to properly analyze decisions that will affect their business. Advanced data analytics helps with this challenge by integrating techniques such as machine learning, statistics, cloud computing and cognitive programming and coupling them with the appropriate underlying data to improve decision making.
Posted by: Linda Welch on January 7th, 2016
Key Ingredients of Successful Partnerships – Part III
Final post in series highlighting our partnerships with Nationwide Building Society and Piper Jaffray.
Posted by: Linda Welch on December 17th, 2015
Key Ingredients of Successful Partnerships – Part II
Great partnerships are sometimes unseen from the customer perspective. They just see the name brand of the product, solution or service they are consuming. In many cases, behind the scenes are partners that are working together to make it all happen.
Posted by: Linda Welch on December 10th, 2015
Diamonds and Paper Clips
Learn the importance of identifying your key assets (diamonds) versus non critical assets (paper clips) in your environment to protect and encrypt to prevent security intrusions.
Posted by: Linda Welch on December 3rd, 2015
Key Ingredients of Successful Partnerships – Part I
What does it take to make a successful business partnership? Partnerships are not new, some thrive and some fail. But what are those key ingredients that bring people together to embark on a business relationship and make it prosperous for both parties?
Posted by: Linda Welch on November 17th, 2015
Loyalty – A Lifestyle Change, Not Just a Diet!
Fad diets can help you lose a few pounds, but most people gain the weight back and sometimes more. To really lose weight and keep it off requires a lifestyle change. The same is true for gaining client loyalty.
Posted by: Linda Welch on December 15th, 2014
Persona-led Approach to IT Strategy and Delivery
Unisys has identified five best practices for more effective persona initiatives. By following these initiatives, you’ll have a head-start on your own personalized IT journey – and be that much closer to capturing your business goals.
Posted by: Linda Welch on November 5th, 2014
Maximize IT Value with Cloud Computing
As one of the biggest IT disruptive trends, cloud computing is part of almost every IT conversation. With a hyper growth rate forecasted by most major publications and researchers, the key question is ‘are you executing your strategy to get the most of your cloud investments?'
Posted by: Linda Welch on August 20th, 2014
Tap into the Business Value Hidden in your IT Environment
What is the definition of business value to you? A CIO could increase the value of IT with cost measurements, better collaboration, and increased efficiency but without improved reporting that demonstrate what IT is accomplishing, it can be hard to improve the perception of IT’s value.
Posted by: Linda Welch on August 14th, 2014
Tighten Security with Multifactor Authentication
Highlights the need and move from password authentication to biometric usage to secure and safeguard information.
Posted by: Linda Welch on July 31st, 2014