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About the Author
Celso Puente is a 20-year marketing veteran with a wealth of expertise working in the information technology and services industry. As Vice President of Global Industry Marketing for Unisys, he provides leadership for marketing to the Financial Services, Public Sector, Healthcare & Life Sciences, and Travel & Transportation industries.
Consumers Want Delicious Snackable Content … Don’t Offer Them Brussels Sprouts
When it comes to snackable marketing: you have to make your content attractive to the people you are speaking to. You have to give them what they crave. You can’t approach snackable marketing like a dietician who objects, “But Brussels sprouts are good for you!” People don’t care.
Posted by: Celso Puente on October 17th, 2017
Bacon-wrapped Scallops or Cheese Puffs? How to Create the most Mouthwatering Snackable Content for Consumers
I’m a huge fan of snackable content and as a marketer, I am immersed in it. From this professional vantage point, I have observed that the best snackable content is not noteworthy because it is short, quick, and easy. The best snackable content is defined by being mouthwatering, tantalizing, and intriguing.
Posted by: Celso Puente on September 28th, 2017