Arsalaan Kashif is the Global Marketing Lead for Application Services at Unisys. He is responsible for formulating and executing focused go to market programs that are critical to the growth of the portfolio. Arsalaan has been with Unisys since January 2011 and works closely with solution leaders across our key markets in driving brand awareness and establishing a culture of thought leadership.
Prior to Unisys, Arsalaan was with HCL Technologies leading Marketing for their Financial Services vertical focusing on creating value for customers in the insurance, capital markets and retail banking space. He also owned the Account Based Marketing program for HCL’s most valued financial services customers in Asia Pacific.
Arsalaan has also worked with Oracle Corporation to drive focused and sustained marketing programs designed to nurture relationships with enterprise accounts such as EDS while establishing cross sell opportunities within new lines of business.
Arsalaan has more than 10 years of pure play Marketing experience in the IT industry with both products and services companies across solutions such as Application Services, Cloud Computing, Big Data and Analytics among others.
Arsalaan holds a Master’s in Business Administration with a specialization in Marketing and has a keen interest in digital and social media, technology startups, English literature and narrative poetry.