Andrea D. Morin brings over 17 years of advertising, marketing, public relations and social media agency experience to Unisys as an Enterprise Social Business Strategist. Previously in her role as Senior Social Strategist at Social Factor, a social media agency, Andrea oversaw the entire strategic development for all clients, led the community management team, designed the agency’s social engagement and listening techniques, and implemented detailed ROI metrics and analytics reports that provided tremendous value for clients.
Andrea’s professional experiences have taken her across the country, from Dallas to Boston to San Diego to Los Angeles and now Fort Worth, Texas. Andrea was previously the Director of Public Relations and Social Media for a digital marketing agency, where she developed social media strategies for 25+ local, national and international brands. She was also the president and co-founder of a creative agency, where she handled publicity and branding efforts, social media marketing and website design for clients.
With a Bachelor of Arts degree in Communications from the University of Texas at Arlington, Andrea boasts an extensive background in public relations, promotions, marketing, branding and guerrilla marketing campaigns. Her impressive track record includes serving as vice president of branding and public relations, developing music marketing and branding strategies for brands, implementing grass roots marketing campaigns in the music industry, and co-founding Los Angeles post-production facility Cloud Nineteen. She has worked at DMI Music & Media Solutions, Ammo Marketing, Arnold Worldwide, and many other marketing and advertising agencies in her career. She even honed her creative skills as a video editor and digital artist by graduating from Video Symphony, Pro School for Media Production in Burbank, California. Andrea has won four ADDY’s in her career and has presented at numerous conferences and events.